Tucker Carlson’s Nicotine Pouch Taste Test Unveils Top Picks

Exploring Nicotine Pouches with Tucker Carlson

Tucker Carlson, a well-known media personality, recently took on the role of a self-proclaimed nicotine sommelier to conduct a comprehensive taste test of various nicotine pouch brands. Posted on June 7, 2025, his YouTube video offers an in-depth look at a wide range of products, from his own brand ALP to popular competitors like ZYN and VELO. Carlson’s goal was to evaluate flavors, textures, and overall user experience, providing viewers with insights into this growing market of tobacco-free nicotine alternatives.

In the video, Carlson samples over a dozen different pouches, sharing his candid opinions on each. His commentary spans a spectrum of flavors including mint, fruit, and even coffee, reflecting the diversity available to consumers. This taste test not only highlights his personal preferences but also sheds light on the broader appeal of these products as alternatives for those seeking nicotine without traditional tobacco.

Standout Flavors from ALP and Beyond

Starting with his own brand, Carlson dives into ALP Tropical Fruit around the 1:37 mark, describing its bold and refreshing taste. He moves on to ALP Mountain Wintergreen at about 2:21, noting a strong, crisp flavor that stands out. By the 3:34 timestamp, he tries ALP Chilled Mint, praising its cooling effect, and at 4:24, ALP Refreshing Chill earns similar approval for its balanced profile.

Moving to competitors, Carlson tests ZYN Wintergreen near the 5:21 point, acknowledging its popularity with a nod to its sharp, familiar taste. ZYN Coffee, sampled around 6:43, surprises him with its unique aroma, while ZYN Cinnamon at 7:51 offers a spicy kick. These comparisons show Carlson’s intent to provide a fair assessment across the market, not just promote his own line.

Unique Offerings and Unexpected Hits

As the video progresses, Carlson explores less conventional flavors. At roughly the 9:14 mark, Lucy Mango impresses with its sweet, tropical notes, while Lucy Breakers Espresso, tasted around 8:35, brings a robust coffee flavor that he finds intriguing. He also tries on! Cinnamon at the 10:48 timestamp, appreciating its subtle warmth, and Grizzly Spearmint near 12:04, which he finds to be a solid classic option.

Further into the tasting, around 14:49, Clew Cool Mint delivers a refreshing punch, and Pillowz Sour Blueberry at 16:47 offers a tart twist that catches his attention. VELO Black Cherry, reviewed close to the 19:14 mark, provides a rich fruit flavor, while VELO PLUS Wintergreen at 20:09 reinforces the strength of mint profiles in the category.

Final Impressions and Consumer Advice

Towards the end of the video, Carlson samples Rogue Mango at 20:09 and Rogue Apple at 21:59, both of which he finds pleasant but not exceptional. Zone Dragonfruit, tasted near 23:29, brings an exotic flair, and Kadobar Blueberry Candy at 25:57 offers a sweet, nostalgic taste. Wyn Banana Chill, reviewed around 26:39, rounds out the test with a smooth, fruity finish.

Wrapping up his extensive review near the 27:56 mark, Carlson offers practical advice to nicotine pouch users. He emphasizes the importance of finding a flavor and strength that suits individual preferences, encouraging viewers to experiment with different brands. His personal involvement in the industry through ALP is evident, yet he maintains a broad perspective by giving credit to competitors where due.

This taste test comes at a time when nicotine pouches are gaining traction as a discreet and smoke-free option. Carlson’s video serves as both entertainment and a guide for those curious about these products, reflecting his influence in shaping consumer trends. With a detailed breakdown of each pouch, he provides a valuable resource for anyone looking to navigate this evolving market.